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INSPIRING RAGS-TO-RICHES ENTREPRENEUR HAILS THE BENEFITS OF STARTING OUT BROKE

An entrepreneur and TV star with one of the most inspiring rags-to-riches stories of modern times will headline the National Achievers Congress in Sydney and Melbourne in February and March, 2017.

Daymond John​, who stars on ABC’s three-time Emmy Award winning series Shark Tank (USA), upends conventional wisdom by declaring that being broke is a great business advantage – and he knows exactly what he’s talking about.

John is a Presidential Ambassador for Global Entrepreneurship and will be one of the key motivators at the National Achievers Congress staged by Success Resources Australia, global leaders in educational seminars who have previously brought star speakers including Donald Trump​, the United States President-elect, and Tony Robbins​ to their events in Australia.

John was once down-and-out, with $40 in his pocket as he started selling home-sewn hats on the streets of New York. After devising some very imaginative ways to promote his products, his entrepreneurial expertise developed into the FUBU clothing and apparel brand which is now a $6 billion company.

In addition to becoming a New York Times Bestselling author in 2016, John has received more than 35 prestigious awards for marketing, entrepreneurship and advertising. He credits his success with starting out broke, which forced him to think more creatively, use resources more efficiently, connect with customers more authentically, and market his ideas more imaginatively.

“Being broke isn’t the same as being broken. Broke is just a starting place. It’s up to you to take the next steps,” says John. “That means having set goals and a business formula, otherwise you don’t know what you’re doing and you risk losing everything.

“A lot of people believe you only have one shot at success. Let’s agree that’s just not
true.”

He explains his pathway to super-success in his new book The Power of Broke, which hit the New York Times Best Seller list in just one week. The secret to Daymond John’s riches lies in his operational formula called “S.H.A.R.K.” – an intriguing blend of marketing know-how, personal appeal, and the relentless drive required to stay one step ahead of your competitors circling in the business pool.

The National Achievers Congress will be held in Sydney on February 28 and Melbourne on March 2, 2017.​ Additional keynote speakers at this outstanding www.nationalachieverscongress.com.au

Media Contact: eckfactor Global Media Relations www.eckfactor.com +61 2 8570 5555

 
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