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From Car Park to Creative Playground – Unique venue and speakers announced for inaugural C2 Melbourne

(Melbourne, Tuesday, July 4, 2017) An urban car park in Melbourne CBD’s North Wharf precinct has been announced as the unique stage for C2 Melbourne, an immersive conference where commerce-meetscreativity, coming to the city November 30 and December 1.

The heritage-listed No.5 Goods Shed, North Wharf, situated on the Yarra River opposite Melbourne’s popular South Wharf precinct, will be transformed into a creative playground for the two-day event.

Imagine brainstorming as a group while being elevated 30 feet in the sky, walking through art installations that smell as beautiful as they look, watching unexpected live musical and artistic performances. This is no ordinary conference.

In between curated braindates, hands-on workshops and masterclasses, C2 strives to connect inspiring individuals through collaborative experiences like the widely popular experiential labs that are both sensory and intellectually stimulating.

C2 Melbourne will serve as a springboard to new global business ventures, partnerships and creative collaborations with the potential of transforming businesses using creativity to unleash progress.

Melbourne Convention Bureau’s CEO Karen Bolinger joined President of C2 International Richard St-Pierre to announce the surprising venue and some of the exciting speakers from diverse industries and backgrounds who will take centre stage later this year.

The Victorian Government has played a key role in securing the conference and Minister for Tourism and Major Events John Eren said Melbourne was the perfect city to host this inspiring event.

“C2 will be a great opportunity to showcase the best of Melbourne’s innovation and creativity to the world, and for our local businesses and entrepreneurs to connect with global leaders. I look forward to seeing how C2 will transform this unique venue for a truly special event that we’re proud to be hosting in Victoria,” Mr Eren said.

C2 explores trends, opportunities, disruptions and major shifts on the horizon. It brings a program rich with inspiring talks, enabling purposeful connections, and collaborations provoking new ideas and ways of thinking.

“Get ready to leave all preconceived notions of business conferences behind,” said Richard St-Pierre. “C2 Melbourne pushes boundaries and gets participants to take a step back, experience the unexpected and come out refuelled and ready to tackle their business problems with a whole new perspective.

“We’re excited to come to Melbourne and host the first C2 in the Southern Hemisphere. The venue is the perfect canvas to build the imaginative immersive environment C2 is famous for, and it’s a proven environment for deal-making. One in four people who have attended C2 have created business deals as a direct result,” he added.

C2 Melbourne invites leaders from across more than 20 industries to come together in an innovative platform that will inspire decision makers in business environments to challenge their biases and shift their perspective. This year’s theme is Ecosystems with programming touching on technology, art and design, marketing and media, impact and leadership.

There will be many more inspiring speakers announced in the lead up to the event in November, each carefully selected for their ability to embrace and reflect the values of C2 (embracing diversity, risk taking, creative thinking, sustainability and humanism). They are global trailblazers, business innovators, entrepreneurial icons and social game changers at the top of their game.

The first speakers for C2 Melbourne announced today are:

Daniel Lamarre, President and CEO of Cirque du Soleil, who in 2012 collaborated on the creation of C2 Montreal, a one-of-a-kind coming together of the creative and business elite of the world.

Uschi Schreiber, Global Vice Chair – Markets and Chair of Global Accounts Committee, EY. Recognised as a transformational leader with extensive experience in driving change in large and complex organizations.

Paul Bennetts, Co-Founder and CEO, Spaceship (Australian) – Dubbed “The Funder of the Future”, his success illustrates how slow, highly-regulated markets can be radically reinvented through technology and the intervention of nimble startups

Niki Scevak, Managing Director, Blackbird Ventures & Founder, Startmate (Australian) – “The Irrepressible Entrepreneur” who addresses how innovators, companies and policymakers can work together to solidify the Australian startup ecosystem’s status as a world-class hub for innovation.

David Rose, award winning entrepreneur and author, whose new book Enchanted Objects focuses on the future of the Internet of Things and how these technologies will impact the way we live and work.

Leilani Munter, a vegan hippy chick American racecar driver who has been involved in lobbying members of the US Congress in support of the Climate Security Act, as well as protests against acts of environmental vandalism around the world.

Lakshmi Partury, Founder and CEO of INK, a self-described “People Collector and Storyteller”. A student of the human condition, Lakshmi is the driving force behind India’s foremost platform for the exchange of cutting-edge ideas and inspiring stories. Named one of Forbes’ “Women to Watch in Asia.”

Daisuke Sakai & Takashi Kudo – Heavyweight Light Artists, aka “ultratechnologists” who represent a 400-strong teamLab interdisciplinary group that unites professionals from various fields of digital practice. The collective’s art installations have been described as a “coming of age for digital art”.

After six successful editions in Montreal, C2 in collaboration with MCI, selected Melbourne in its quest to take the event global, recognising the city for its commitment to innovation and creativity, values supported by recent international awards. The Intelligent Community Forum (ICF) in New York named Melbourne as the “2017 Intelligent Community of the Year”. The Boston Consulting Group recently reported Melbourne as a top cultural destination in the world.

About C2
Founded by Cirque du Soleil and Sid Lee in 2011, C2 brings together creativity and commerce to explore trends, opportunities, disruptions and major shifts on the horizon. C2 designs an out of this world environment that serves as the perfect backdrop for reinvented collaborations. Participants from diverse industries and disciplines come out feeling re-energised and re-tooled to take on what’s coming next.

About C2 Melbourne
C2 Melbourne is created by C2 and organized in collaboration with MCI – a world leader in business events – and the Victoria State Government. The inaugural C2 Melbourne will be held November 30 and December 1. www.c2melbourne.com

About MCI
MCI is a global leader in engaging and activating audiences. Since 1987 we have been driving innovation in events and production, meetings, incentives, congresses, and association and community management. Through our creative consulting, analytics, sustainability and digital services, MCI helps multinational companies and international associations enhance their organisational performance, grow globally, energise communities and drive their business results. MCI is an independently owned company with headquarters in Geneva, Switzerland. Our 1,800 professionals in 60 cities and 31 countries help clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa. www.mci-group.com

About Melbourne Convention Bureau
The Melbourne Convention Bureau (MCB) is a sales and economic business development organisation that partners with state and local government and strategic industry partners to identify, secure or create large international conferences, corporate meetings and incentive programs for Victoria. This is all new business that helps drive Victoria’s visitor and knowledge economy. MCB is the state’s sole entity responsible for the procurement of international business events. MCB positions Melbourne nationally and internationally as a business events destination that goes above and beyond for clients and partners, creating lasting social and community impacts through legacies that deliver well beyond the event itself. MCB is globally connected with international representation in North America, Europe and Asia. www.melbournecb.com.au

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