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Cartoon Network New Generations 2015

New Generations is Cartoon Network’s pioneering and patented kids’ survey to better understand Australian kids’ lifestyle – their values, aspirations, media habits, consumption, pocket money, opinions, preferences and parental influence. Celebrating its 11th edition in Australia, the long established and respected research has interviewed nearly 20,000 child and parent pairs since inception.

You may download the press releases at the below links:

INCOME DIVIDE – BOYS GET MORE MONEY THAN GIRLS

KIDS GET MORE MOBILE AS SPENDING POWER TOPS $1.8 BILLION

The results are also available in a fact sheet here.

Vox pops are available for media to use to support New Generations editorial online and in social media. Duration varies between 30-45 seconds each.  The questions cover key areas of research done in the survey.  These are:

1. Media consumption
2. Internet
3. Mobile
4. Subscription television
5. Brands and trends
6. Spending
7. Purchase influence
8. Advertising

 

Cartoon Network New Generations B-Roll footage – Kids on devices

Cartoon Network New Generations Vox Pop #1 – Kids – What do you watch on Foxtel?

Cartoon Network New Generations Vox Pop #2 – Kids – What are you into?

Cartoon Network New Generations Vox Pop #3 – Kids – What do you do on your mobile device?

Cartoon Network New Generations Vox Pop #4 – Kids – What are your favourite online games?

Cartoon Network New Generations Vox Pop #5 – Kids – What is your favourite TV or online ad?

Cartoon Network New Generations Vox Pop #6 – Kids – What do you like about the Cartoon Network site?

Cartoon Network New Generations Vox Pop #7 – Kids – How do you find out about new toys or games to buy?

Cartoon Network New Generations Vox Pop #8 – Parents – Does your family watch TV together?

Cartoon Network New Generations Vox Pop #10 – Parents – Do your kids use more than one mobile device at a time?

Cartoon Network New Generations Vox Pop #11 – Parents – What have you bought recently that your child had requested?

Cartoon Network New Generations Vox Pop #12 – Parents – What do your children ask for at the supermarket?

Cartoon Network New Generations Vox Pop #13 – Parents – Do you discuss your holiday plans with your children?

 
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