eckfactor’s specialist digital division, Perfeckt, develops creative solutions for clients to make their mark online with industry-leading digital strategies.
Social media campaign strategy, integration, monitoring
Electronic Direct Mail (EDM) creation and distribution
Red Carpet social teams
Every campaign eckfactor manages has digital integrated into it. Partnering with an agency that understands how to combine traditional PR with digital media is integral to multi-platform success.
The idea behind Perfeckt is simple: our team creates compelling creative content designed by publicists that both clients and the media can use. We secure digital publicity, manage outreach to influencers, and develop social media campaigns backed by strong publicity knowledge.
Perfeckt is also adept at amplifying live events on social media, having worked with the Australian Museum, ASTRA (Australian Subscription Media), NRL’s Dally M Awards and MTV on increasing trending and engagement during live award ceremonies and events.
Perfeckt has worked with some exciting brands, projects and personalities in creating digital content, including Cartoon Network, ABC TV, ASTRA Awards, Nickelodeon Kids Choice Awards, Slimefest, business tycoon Donald Trump and Dog Whisperer Cesar Milan.
Perfeckt worked closely with ASTRA sponsors, nominated celebrities, channels, TV shows and hosts to develop content that would generate maximum digital impact. From the announcement of nominees through to the awards ceremony, #ASTRAS reached 24.6 million people online.
Perfeckt also created the concept of MTV BLOGFAST for the MTV European Music Awards (EMA). An exclusive screening party was held for music and entertainment media as well as some of Australia’s hottest and most influential social media identities.
MTV BLOGFAST generated not only online and radio coverage, but from a social media perspective it put the awards on the map, reaching almost 100,000 Australians and ensuring that MTV, EMA and BLOGFAST were all trending topics.