The Sydney Harbour Federation Trust engaged eckfactor to publicise its inaugural Outpost Project street art festival. Outpost ran in late 2011 and attracted record numbers of 70,000 people travelling by public ferries to Cockatoo Island across five weeks.It was the biggest event the Trust had ever staged and featured a dynamic program of free events presented against the backdrop of hundreds of works by local and international street artists.eckfactor generated a broad range of coverage for the festival across television, print, radio and online outlets. A media highlight was a special preview of events for journalists, generating substantial coverage showing the breadth of activities being staged.
Dozens of journalists visited the island for the festival, achieving coverage ranging from the Daily Telegraph Weekender cover to regular reports on ABC Radio 702, and from Weekend Sunrise on Channel 7 doing live weather crosses from the island to a news story about street artist Kid Zoom in The Australian.
eckfactor worked to ensure coverage of Outpost was substantial in the run up to the opening of the festival, continuing with consistent exposure across the five weeks that the festival ran for.
Artists and participants featured by media included home-grown international successes such as Anthony Lister, Banksy collector George Shaw and Sydney sculptor Will Coles. A number of interviews were set up for Harbour Trust executives to talk about staging the largest street art festival in the Southern Hemisphere.