eckfactor crafted a media program to launch HIT, TASTE and SWITCHED ON, three News Limited national shared lifestyle sections, with results that exceeded client expectations.
The challenge here was to generate publicity outside the News Limited stable of publications – across television, radio, and online – and position the section editors as credible experts. Weekly radio alerts and media releases were issued to newsrooms and talkback shows, focusing on the best stories and hot topics.
To prepare talent for interviews, eckfactor also conducted a two-day media training session and a social media workshop. In addition, eckfactor managed a trade publicity campaign that generated nine significant stories.