eckfactor is an Australian publicity agency specialising in celebrity and corporate brand building for the local and international market.
eckfactor’s core focus on entertainment, live events, music, the arts, television, radio and new media has now expanded to encompass leading travel and consumer brands, including Garmin Australia & New Zealand.
The Sydney-based agency was founded in 1999 by Karen Eck, a PR and publicity professional whose ethos and ethics deliver outstanding results online and offline – supported by a team with the enthusiasm and creativity that makes brands thrive.
In 2011, eckfactor expanded into the digital space with a new division called Perfeckt, focused on developing compelling creative content for clients and the media.
“We have the real world know-how that’s essential to make news and keep clients in the spotlight with our proven media contacts. And we back it up with the exceptional standards of personalised service you expect from a premier publicity agency,” says Karen Eck.
eckfactor started life in the United States, representing blue-chip clients such as the Discovery Channel, National Geographic, Columbia Tri-Star International and Mark Burnett Productions (creator of the Survivor television series) before relocating to Sydney in 2001.
Current Client Base
An impressive client base drawn from top media, entertainment and sports brands underscores eckfactor’s position as a leading publicity agency. Past and present clients include:
MTV Australia and New Zealand (MTV Music, MTV Dance, MTV Classic, MTV Hits and Comedy Central NZ)
Turner Broadcasting (CNN, Cartoon Network, Boomerang, Turner Classic Movies)
Garmin Australia and New Zealand
ASTRA Awards for the subscription television industry
Dally M Awards for the National Rugby League
Eureka Prizes for The Australian Museum
eckfactor has also enjoyed long-term engagements with global clients such as Sony Pictures Television (10 years), Discovery Networks (5 years), dmg Radio Australia (5 years), MTV Australia & New Zealand (5 years) and CNN International Australia (3 years).
In 2010, Oprah brought her famous TV program to Australia for two landmark broadcasts from the Sydney Opera House. Her television company, Harpo Productions, retained eckfactor to manage media relations* for Oprah’s Ultimate Australian Adventure, a ratings bonanza that showcased “the delights of Down Under” to a massive American audience.
… plus Donald Trump and more
Other major eckfactor publicity projects have included sellout tours for business tycoon Donald Trump, the Dog Whisperer, Cesar Millan, Jordan Belfort, the original Wolf of Wall Street, and World Wrestling Entertainment.
In addition, eckfactor put Foxtel’s Weather Channel on the media map with up to a thousand radio interviews per month and launched SBS Subscription Television’s arts channel STUDIO, as well as the science magazine COSMOS.